Conference
The 4 paths to walk to achieve content maturity
![video thumbnail for the video with the id vhnrub8ltq](https://images.ctfassets.net/fo9twyrwpveg/zpG03uLaebfJrDf7kvjQy/fbf861600f521eb93e608c37f920c11c/FastForward_Twitter-D.png?fm=webp&w=1280&h=720&fit=fill)
Recorded on
29 October 2020
Duration
43 minutes
About
If you want to provide a mature content platform, your organization must mature in a variety of disciplines simultaneously: content, technology, change management, and program management.
Each of these disciplines presents unique challenges and requires thoughtful consideration as you scale your content platform offering.
In this presentation, the team that runs Contentful at Atlassian will define their utopian vision for their content platform, the business value they aspire to unlock, and the distinct maturity models they are navigating on their journey to reach their goals.
The seven dimensions of scale
How technology choices affect your ability to scale
Speakers
![Senior content designer, Atlassian](https://images.ctfassets.net/fo9twyrwpveg/3NVQSEvrSJiAkLTBYQk8nJ/a1c1e6e23d76e236b64cef60bd43930b/2020-09_JohnCollins_277_Full_-_John_Collins.png?fit=thumb&f=top&w=350&h=350&fm=jpg)
John Collins
Senior Content Designer
Atlassian
![Senior Product Manager, Atlassian](https://images.ctfassets.net/fo9twyrwpveg/3fNzvzQMFoHAPINOKqRNrz/877d768bb39786b161efb027dbfce307/headshot2018_-_Paul_Olenick.jpg?fit=thumb&f=top&w=350&h=350&fm=jpg)
Paul Olenick
Senior Product Manager
Atlassian
![Engineering Manager, Atlassian](https://images.ctfassets.net/fo9twyrwpveg/2Olya6W7dLETPJrU40Ddbh/f1a9478906b7bffa6594daae2b414e11/Profile_Pic_-_Dustin_Martin.jpg?fit=thumb&f=top&w=350&h=350&fm=jpg)
Dustin Martin
Engineering Manager
Atlassian
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