Consent Management: That’s the Way the Cookie Crumbles

CX leaders need to offer a clean UX, but sites are suddenly cluttered with distracting, annoying pop-ups. Ben will explain how our engineering team found a way to eliminate pop-ups while maintaining regulatory compliance.

Attendees will understand:

1. The technical challenges of providing a compliant and positive user experience for website tracking consent

2. New ways to think about consent without popups

3. How to implement a technical roadmap for deploying this capability on their own sites