Agile personalization: how to build tailored customer experiences

Need to deliver personalized customer experiences at a fraction of the cost and in half the time?

Marketing teams that excel at personalization exhibit a number of common qualities: they use best-of-breed tools rather than all-inclusive suites, focus on decoding visitor intents rather than harvesting data, and nurture agile creators instead of outsourcing technical capabilities.

Drawing on his decade-long experience with large-scale personalization implementations, Uniform CEO and Co-Founder Lars Petersen explains how the technical landscape is shifting. He’ll discuss the behaviors of successful teams and share tips on improving your personalization capabilities.

Key takeaways:

• Understand the evolution of personalization tools from integrated suites to standalone engines

• Learn about personalization delivery models (server-side vs. client-side, static vs. dynamic, edge vs. origin)

• See how to define an effective personalization workflow and implement it in a best-of-breed stack

• Select from a list of quick-start scenarios to add personalization capabilities to your existing projects