Storytelling Meets Commerce

Talk given by Klaus Unterkircher, CEO at Bright IT, Tomasz Struminski, Head of Development at Bright IT and Hans Nilsson, E-commerce and digital platform manager at Swarovski Optik, at Blueprints 2021. In 2020, Swarovski Optik needed to transform their digital content and commerce experience from a monolithic to an agile, headless and serverless approach. Hear from Hans Nilsson from Swarovski Optik, to learn how he worked with the team at Bright IT and Contentful to pull off this transformation and create composable experiences in just a few months.