Championing composability: Rapha

When the pandemic hit in 2020, cycling apparel company Rapha dreamed up a new way to connect with customers. Ten weeks later, Rapha Cycling Club (RCC) launched — today it boasts 200,000+ members. What helps Rapha keep its brand and content consistent as it engages customers across channels? Composability. Ben Bodien, Technology Director at Rapha shares this story.