Webinar
Capturing the beauty of content and commerce: flaconi's MACH journey
![video thumbnail for the video with the id 4f1hcjcm9x](https://images.ctfassets.net/fo9twyrwpveg/1UrmCDg6KH6sP58Kqv4GTB/a2802a5ba7df8640937f73ec3b68e51e/registration_landing_page_visual__1_.png?fm=webp&w=1280&h=720&fit=fill)
Recorded on
22 July 2021
About
MACH architecture is the only way for online retailers to be able to differentiate and deliver excellent shopping experiences.
In this webinar, premium online perfumery flaconi explains why they ditched their legacy system and chose an agile combination of Frontastic’s frontend optimization and Contentful’s content platform.
Key takeaways:
Understand why shifting to MACH is the only way to build differentiated commerce experiences
See how Frontastic and Contentful are the perfect tools for building outstanding user experiences
Learn why choosing the right tech stack makes both development teams and business teams more productive
The seven dimensions of scale
How technology choices affect your ability to scale
Speakers
![Juan-Camilo Montoya](https://images.ctfassets.net/fo9twyrwpveg/NP0bVwLBkjQYjYp7xHk2j/6ecc7ce0ee1781fdf01cbf1d750b559c/Juan.png?fit=thumb&f=top&w=350&h=350&fm=jpg)
Juan-Camilo Montoya
Technology Partner Manager
Contentful
![Nina Jonker-Völker](https://images.ctfassets.net/fo9twyrwpveg/DwqU9dGaZduA32cR9NBZk/6f1194e040af441d9a49ba6aa55c5f1d/nina.jpg?fit=thumb&f=top&w=350&h=350&fm=jpg)
Nina Jonker-Völker
Head of Partnerships
Frontastic
![Adeel Younas](https://images.ctfassets.net/fo9twyrwpveg/5vuddgSyhn8HalGkNS8fSx/2c48f26a3c97077fd72ae6d9ea25b594/Adeel.jpg?fit=thumb&f=top&w=350&h=350&fm=jpg)
Adeel Younas
Head of Engineering
flaconi
Webinar Partners
![Frontastic](https://images.ctfassets.net/fo9twyrwpveg/7H8iwkwYjpIRq1NctGdLBb/64f2f1c4627b8f6ce03fdb0735eec8f4/Frontastic_Logo.png)
Frontastic
![Flaconi](https://images.ctfassets.net/fo9twyrwpveg/6IJLBgYTxasSxWkyjZlzaO/968c89b7f8738e89fc586f15f10f5878/flaconi-gutschein.png)
flaconi
Contentful top picks
How Contentful changes the game