Webinar

The sweet sound of omnichannel success

Recorded on
11 March 2020
About

Delivering relevant and engaging digital experiences is key to staying competitive. However, as businesses create more content to keep up with customers across touchpoints, content gets scattered across various technologies, leading to disconnected brand experiences.

Leading retailer Bang & Olufsen has moved away from suite solutions and toward a microservices architecture, building connected digital experiences using API-first tools like Contentful and commercetools.

In this webinar, you will learn how digital leaders like Bang & Olufsen tell a consistent brand story by reigning in digital sprawl and:

  • Integrating an extensible content platform with business-critical technology

  • Implementing a digitization strategy that drives better customer experiences

  • Using a partner ecosystem to build a unified digital experience platform

Learn how Publicis Sapient helps Bang & Olufsen harness Contentful's extensible content platform for faster digital delivery.

The seven dimensions of scale
Whitepaper - The seven dimensions of scale
How technology choices affect your ability to scale

Speakers

Om Singh
Om Singh
Head Of Engineering, Nordics,
Publicis Sapient
Mark Demeny
Mark Demeny
Director of Content Management Strategy
Kevin Zellmer
Kevin Zellmer
Vice President of Partnerships,
Contentful

Contentful top picks

Whitepaper - The seven dimensions of scale
How technology choices affect your ability to scale
Whitepaper: The ultimate guide to headless CMS
Thinking of going headless? Here's what you need to know
Whitepaper: The modern website strategy guide
Build a better tech stack with modern services
How Contentful changes the game
add-circle arrow-right remove style-two-pin-marker subtract-circle remove