The Storylines Tour kicked off in the Big Apple in a big way thanks to our speakers, partners, customers, and everyone who attended.
What's in it for you?
Sharpen your brand storytelling skills with a day full of thought-provoking keynotes, interactive workshops, and a networking happy hour.
Create content that delivers value
Connect experiences for your customers
Convey the story your brand was built for
Speakers
Dr. Kris Alexander
Dina Apostolou
Brian Browning
Lauren Burroughs
Heather Hilton
Andrew Kumar
Josh Loebner
Abby McInerney
Nicholas Panagopoulos
Ron Pereira
Rob Remington
Barbara Rybka
Nikhita Sagar
Aiden Schrock
Sean Skamnes
Taruna Sood
Justin Thomas
Ashley Travis
Jim Vogel
Sachin Wadhawan
Adam Wolf
Event agenda
When and where?
Thursday, May 4
10:00AM EDT
09:00
Doors open
10:00
Welcome remarks & keynote
10:45
Becoming a storytelling organization
Change can be a challenge, but for Kraft Heinz it was an opportunity. Hear how Kraft Heinz's digital transformation enables them to tell great stories and build meaningful customer connections.
11:15
Break
15 mins
11:30
Choose your track breakouts
Realizing business benefits from the right technology
It's no secret technology can offer immense business benefits. But how do you implement the right technology, the right way? Less obvious. The right technology (and the right strategies) delivers the results you need and the experiences your customers want. Hear real-world examples, strategies, best practices, and tips to better ensure the result you expect is the result you get.
Inspiring the “art of the possible”
Is a composable solution possible for every business? Short answer: yes, everything is possible. Commerce Layer and Career Certified will discuss how they collaborated throughout the journey, turning possibility into action and taking e-learning into the future with composable commerce.
Raising your head above the crowd: SEO in a composable stack
SEO performance isn’t simply a matter of what you write. In this session, we explore SEO from a technical performance standpoint. Listen to frontend experts explain how to leverage a headless stack with Next.js and Vercel to achieve higher rankings and optimize content for your audiences.
12:30
Lunch
60 mins
13:30
Welcome back remarks
13:35
Scaling accessible, inclusive digital experiences
Digital experiences need to designed for with everyone in mind. Accessible experiences are a key factor in driving growth. Wunderman Thompson’s Brand Guardian natively integrates with Contentful to enable brands to deliver accessible experiences at scale.
14:00
Break
10 mins
14:15
Choose your track breakouts
From idea to impact: How Contentful accelerates your narrative
Great stories begin with light bulb moments. Creatively conveying those ideas to capture customer attention is the hard part. This breakout, hosted by Contentful Professional Services, shows how small digital teams can amplify their brand across platforms and audiences with personalization, localization, and AI.
Scaling global digital experiences
You’ve created a strong brand story, but will it translate at scale? Gain insight on how to launch and orchestrate multilingual content, the role of technology and process, and how to do it at the speed-to-market you need.
Transforming the buying experiences, one composable story at a time
eCommerce is at a pivotal moment — and composable commerce is the path forward. BigCommerce will share insights from five customer journeys that demonstrate the why, the what, and the how to composable commerce experiences.
15:15
Break
10 mins
15:25
Twilio Segment + TaskRabbit
15:55
How the digital magic is made with Audible, Google, and KFC
Digital experiences bring brand stories to life — Google, Audible, and KFC are no exception. Hear how these companies harness the power of storytelling to reimagine avenues for customer interaction.
Dr. Kris Alexander will moderate this 35-minute conversation and an audience-led Q&A will follow.
16:30
Closing remarks
17:00
Happy hour
60 mins
With a little help from our friends
We are grateful for the support of our industry-leading sponsors in defining the future of composable content.
Platinum
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Stops on the Storylines Tour 2023
Join us in-person at one (or all!) of our Storylines Tour destinations. Questions? Email storylines@contentful.com.
- New YorkMay 4
- View highlightsParisMay 25
- View highlightsLondonJune 29
- Save your seatSilicon ValleyOctober 4
- Save your seatBerlinOctober 19