Miss the magic of Storylines Paris? Don’t worry, we’ve captured the highlights and insights shared by customers, partners, and Contentful leaders.

View the recap

What's in it for you?

Sharpen your brand storytelling skills with a day full of thought-provoking keynotes, interactive workshops, and a networking happy hour.

  • Create content that delivers value

  • Connect experiences for your customers

  • Convey the story your brand was built for

Speakers

    Dr. Kris Alexander

    Dr. Kris Alexander

    Professor of Video Game Design, Toronto Metropolitan University
    Director, Red Bull Gaming Hub
    Stephanie Aliwell

    Stephanie Aliwell

    Channel Manager
    Bynder
    Dina Apostolou

    Dina Apostolou

    VP, Content & Experiences
    Contentful
    Fred Bergklo

    Fred Bergklo

    Solution Architect
    Contentful
    Arnaud Beuillard

    Arnaud Beuillard

    Commercial Director France, Belgium & Luxembourg
    Vaimo
    Verena Bucher

    Verena Bucher

    Director Strategy & Business Solutions DACH
    TransPerfect
    Chris Chesebro

    Chris Chesebro

    Global Chief Digital Officer
    Wella Company
    Alice De Mauro

    Alice De Mauro

    Sales Engineer
    Vercel
    Nicole France

    Nicole France

    Director, Content
    Contentful
    Daniel Guldager

    Daniel Guldager

    Digital Commerce Manager
    Fredericia
    Nico Le Pallec

    Nico Le Pallec

    Executive Technical Director, EMEA
    AKQA
    David Litvak

    David Litvak

    Senior Solution Architect
    Contentful
    Maxwell Mabe

    Maxwell Mabe

    Senior Director of Product Marketing
    Cloudinary
    Laïka Moussa

    Laïka Moussa

    Ecommerce Project Manager
    Kering
    Sébastien Pagès

    Sébastien Pagès

    Executive Director, Global Digital and eCommerce
    Diptyque
    Gregoire Pene

    Gregoire Pene

    Senior Solutions Engineer
    Cloudinary
    Ron Pereira

    Ron Pereira

    Senior Director, Product Management
    Twilio Segment
    Koen Schiffers

    Koen Schiffers

    Product Manager
    Shell Energy
    Sean Skamnes

    Sean Skamnes

    VP of Partnerships
    Commerce Layer
    Steve Sloan

    Steve Sloan

    CEO
    Contentful
    Taruna Sood

    Taruna Sood

    Global Manager, Direct-To-Consumer Digital Marketing, Devices & Services
    Google
    Carine Taylor

    Carine Taylor

    Digital & Design Pole Manager
    Hydro

Event agenda

When and where?

Thursday, May 25

10:00am CEST

Intercontinental Le Grand, 2 rue Scribe, 75009 Paris

09:00

Doors open

10:00

Impactful synergy

What are the three things that bring a brand story together (and to life)? Class is in session with Dr. Kris Alexander, sharing what brands can learn from the world of video games.

Dr. Kris Alexander
Dr. Kris Alexander
Professor of Video Game Design, Toronto Metropolitan University, Director, Red Bull Gaming Hub

10:45

Implementing data-driven personalization strategies

In this session, product leaders from Twilio Segment will share key trends in the personalization space, how event and first-party data is vital to informing personalized content, and some real-world customer examples.

Koen Schiffers
Koen Schiffers
Product Manager, Shell Energy
Ron Pereira
Ron Pereira
Senior Director, Product Management, Twilio Segment

11:15

Break

15 mins

11:30

Choose your track breakouts

How Kering drives digital strategy with Bynder and Contentful

Join Bynder and Kering for a presentation discussing how their Maison Brioni uses Bynder and Contentful to fuel their digital, e-commerce, and retail strategy.

Stephanie Aliwell
Stephanie Aliwell
Channel Manager, Bynder
Laïka Moussa
Laïka Moussa
Ecommerce Project Manager, Kering
Scaling global digital experiences

You’ve created a strong brand story, but how do you translate it at scale? Gain insights on how to launch and orchestrate multilingual content, the role of technology and process, and how to do it at the speed-to-market you need.

Verena Bucher
Verena Bucher
Director Strategy & Business Solutions DACH, TransPerfect
The hidden power of dynamic front-end experiences

SEO performance isn’t simply a matter of what you write. In this session, we explore SEO from a technical performance standpoint. Listen to frontend experts explain how to leverage a headless stack with Next.js and Vercel to achieve higher rankings and optimize content for your audiences.

Alice De Mauro
Alice De Mauro
Sales Engineer, Vercel
David Litvak
David Litvak
Senior Solution Architect, Contentful

12:30

Lunch

60 mins

13:35

Vision remarks

How do you deliver a great brand story? Contentful CEO, Steve Sloan and Dina Apostolou will discuss what the future of content looks like and how composable content, and Contentful, will help brands deliver it.  

Steve Sloan
Steve Sloan
CEO, Contentful
Dina Apostolou
Dina Apostolou
VP, Content & Experiences, Contentful

13:55

Spring launch news

Dina Apostolou
Dina Apostolou
VP, Content & Experiences, Contentful

14:00

Break

10 mins

14:15

Choose your track breakouts

From idea to impact: How Contentful accelerates your narrative

Great stories begin with light bulb moments. Creatively conveying those ideas to capture customer attention is the hard part. This breakout, hosted by Contentful Professional Services, shows how small digital teams can amplify their brand across platforms and audiences customers with personalization, localization, and AI.

David Litvak
David Litvak
Senior Solution Architect, Contentful
Fred Bergklo
Fred Bergklo
Solution Architect, Contentful
Mastering visual storytelling in the age of composable

Images and videos are at the heart of every effective customer experience, yet optimizing them for fast, immersive experiences–across channels–continues to elude even the savviest organizations. The good news? In just 60 minutes, you'll learn how to identify the five biggest mistakes you're making with images and videos and learn from Cloudinary experts how to quickly solve them.

Gregoire Pene
Gregoire Pene
Senior Solutions Engineer, Cloudinary
Maxwell Mabe
Maxwell Mabe
Senior Director of Product Marketing, Cloudinary
How brands can endure the test of time by going composable

How does a legendary brand create digital experiences that are as thoughtful as the hand-crafted products they sell? In this panel, Fredericia, AKQA, and Commerce Layer discuss how they envision building a digital experience that lets the century-old story behind their furniture shine.

Sean Skamnes
Sean Skamnes
VP of Partnerships, Commerce Layer
Nico Le Pallec
Nico Le Pallec
Executive Technical Director, EMEA, AKQA
Daniel Guldager
Daniel Guldager
Digital Commerce Manager, Fredericia

15:15

Break

10 mins

15:25

Moving from a content strategy to content as a strategy

There’s much to consider when curating a luxury ecommerce storefront – especially when international customers are involved. Diptyque delves into the history of fragrance industry and how they’ve helped modernize it to deliver personalized, localized (and on-brand) shopping experiences.

Sébastien Pagès
Sébastien Pagès
Executive Director, Global Digital and eCommerce , Diptyque
Arnaud Beuillard
Arnaud Beuillard
Commercial Director France, Belgium & Luxembourg, Vaimo

15:55

Contentful customers on the secret to a good brand story

Digital experiences bring brand stories to life. Hear how leading companies (that also happen to be Contentful customers) harness the power of storytelling to reimagine avenues for customer interaction.

Dr. Kris Alexander will moderate this 35-minute conversation and an audience-led Q&A will follow.

Chris Chesebro
Chris Chesebro
Global Chief Digital Officer, Wella Company
Taruna Sood
Taruna Sood
Global Manager, Direct-To-Consumer Digital Marketing, Devices & Services, Google
Carine Taylor
Carine Taylor
Digital & Design Pole Manager, Hydro

16:30

Closing remarks

17:00

Happy hour

With a little help from our friends

We are grateful for the support of our industry-leading sponsors in defining the future of composable content.

Platinum

Gold

Silver

Stops on the Storylines Tour 2023

Join us in-person at one (or all!) of our Storylines Tour destinations. Questions? Email storylines@contentful.com.

Frequently Asked Questions

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