How to localize and personalize global marketing content

Our product demo series provides an overview of a specific digital experience strategy, followed by a demonstration of how to execute on that strategy using Contentful’s platform.

Watch this session to learn how a composable content platform makes it easier to maintain and deploy content across channels and geographies. Enterprises and startups alike have to address multiple audiences within their customer base — and they speak different languages, transact in different markets and pay in different currencies. Each of these segments need localized messaging tied to a consistent brand, regardless of where they are in the world. You’ll hear success stories from companies like IKEA, Equinox Media, and Xoom by PayPal. 

You will learn how to: 

• Create compelling landing pages using structured content and composable page architecture — without developer resources.

• Run seamless marketing launches by effectively organizing, previewing, and scheduling your content.

• Localize content by combining native features, implementation strategies, and translation integrations.

• Implement scalable personalization campaigns with out-of-the-box apps (feat. Ninetailed and Google Analytics).

• Automate daily tasks and workflows.