Webinar

Headlines: Storytelling for adults - KFC, Audible, and Google show the way

Recorded on
July 14, 2023
About

One thing that’s on the “to-do” list of every digital team: build a better customer experience – one that goes beyond captivating them, ultimately inspiring them to fall in love with your brand for a lifetime. The best way to get this done is by taking a page from those who’ve gone before you — Audible, Google, KFC.

Grab a front-row seat for an all-female panel featuring storytelling experts from each of these brands. They’ll come together to discuss the many ways businesses can drive business objectives through storytelling, including:

  • How to resource content management and campaign efforts to get stuff done.

  • How to scale campaigns globally (plus what it actually means to scale).

  • How to use composable content to build post-purchase resources that keep customers coming back for more.

  • How to diversify assets to engage every audience segment — no matter the number. 


Headlines is Contentful’s co-marketing webinar series with a strong focus on content in tech. Curated by digital experts, Headlines presents authentic narratives on forward-thinking brands and collaborative partners that use Contentful to overcome technical hurdles and deliver scalable digital experiences.

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Speakers

Abby McInerney, Sr. Creative Director, Audible
Abby McInerney
Senior Creative Director
Audible
Taruna Sood Global Manager, Direct-To-Consumer Digital Marketing, Devices & Services Google
Taruna Sood
Global Manager, Direct-To-Consumer Digital Marketing, Devices & Services
Google
Ashley Travis, Senior Director, Digital Experience and Product, KFC
Ashley Travis
Senior Director, Digital Experience & Product
KFC
Nicole France, Director, Content, Contentful
Nicole France
Director, Content
Contentful
T02917R46-U01H3SM1KV5-625d63c09a41-512
Dina Apostolou
VP of Product Marketing
Contentful

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