Headlines: Storytelling for adults - KFC, Audible, and Google show the way

One thing that’s on the “to-do” list of every digital team: build a better customer experience – one that goes beyond captivating them, ultimately inspiring them to fall in love with your brand for a lifetime. The best way to get this done is by taking a page from those who’ve gone before you — Audible, Google, KFC.

Grab a front-row seat for an all-female panel featuring storytelling experts from each of these brands. They’ll come together to discuss the many ways businesses can drive business objectives through storytelling, including:

• How to resource content management and campaign efforts to get stuff done.

• How to scale campaigns globally (plus what it actually means to scale).

• How to use composable content to build post-purchase resources that keep customers coming back for more.

• How to diversify assets to engage every audience segment — no matter the number. 

Headlines is Contentful’s co-marketing webinar series with a strong focus on content in tech. Curated by digital experts, Headlines presents authentic narratives on forward-thinking brands and collaborative partners that use Contentful to overcome technical hurdles and deliver scalable digital experiences.